Why Women Undervalue Themselves In Business

Why women undervalue themselves in business. I don’t know about all women, but I do know about my own experiences, as well as what I’ve learned during the past five years of being immersed in women networking and business women groups and serving as a business coach to hundreds of women entrepreneurs, business and career women.

Why Women Undervalue Themselves In Business And How You Can Change This Now

1. Standing in Someone Else’s Shadow
I first went into business for myself in 2002, after leaving a job I held for 10 years. Within a few months of being on my own I had an “Ah-Ha” moment when I realized that I was the one ultimately responsible for the success (or failure) of the business. The feeling was scary and liberating at the same time. This was the first time that I realized how I had been limiting myself by thinking that I wasn’t strong enough, smart enough or good enough to stand on my own in business. Having the safety net of someone else to come to the rescue and solve the problem was comforting … until I realized the price of that comfort. The price was that it caused me to devalue myself, my skills, gifts, talents and resourcefulness. Having that Ah-Ha moment continues to give me strength when fear or doubt appear and I remind myself “I’m good enough, I’m smart enough and doggone it, people like me.” (Remember Stuart Smalley?) 

YOU are good enough, smart enough and doggone it, people like you!

2. Realizing How Awesome You Are
Is this a familiar scenario? Someone says to you “Wow, you are really amazing! The way you _________” (fill in the blank i.e. took care of your grandmother, volunteered at school, worked 2 jobs to provide for your family, etc.) and you replied with “Oh it was nothing, it’s just what I do.” I know it’s familiar to me. I remember being in a one-on-one business coaching session with Marshall Sylver and I shared how I had just gone through a divorce, was taking care of my grandmother, raising my 2 small children and just started my own women entrepreneur business and he said to me “Nancy, wow you’re really someone special.” I deflected the compliment and said “No, I’m just doing what I’ve got to do.” He stopped me in my tracks and said “Yes, but not everybody would do what you’re doing, realize that, realize how amazing, giving and gifted you are.” Another big Ah-Ha moment in recognizing my value and how totally freakin’ awesome I am! (Thank you Marshall!)

It’s essential to surround yourself with people, women in business, women with a passion, and/or career women, who can see the greatness in you that you may not be able to see because you think … “It’s just what I do.” When you realize how awesome you are your self-worth increases as well as your ability to recognize the value you bring to the table. Take a moment today to give yourself a pat on the back because you understand now why women undervalue themselves in business and that you really are totally freakin’ awesome!

3. Tooting Your Own Horn
So … I am good enough (and so are you) and am proud to say it out loud. I love to observe the reactions I get during business presentations when I say “I’m totally freakin’ awesome!” I pause for a moment and watch the expressions of the audience. Some business women appear surprised, some women entrepreneurs shocked and some women have a look of disbelief that I made such a bold statement. I then remind them that in to have the strength, courage and conviction to go for my business goals and personal dreams, I had better believe I am totally freakin’ awesome and that they must hold the same belief about themselves. And further, that just because I believe I’m awesome does not mean I think they (or anyone else) is not.

The challenge for many women in business (and men also), is that we’ve been told that tooting our own horn is boastful. As a result, we shrink from embracing our greatness and diminish our self-worth and value. I invite you today to toot your own horn! Leave some comments here on the WPN Global women networking blog and let your brilliance shine!

For women in business to be able to step up and earn what they deserve, it has to start with our own belief system. We women entrepreneurs must believe that we are good enough to stand on our own, we must realize how amazing we are, embracing our gifts, talents and resourcefulness, we must be okay with tooting our own horns.  Believe in yourself, say it loud and say it proud …

“I’m totally freakin’ awesome!”

It feels great, doesn’t it? In our monthly women networking events and mastermind meetings, our goal is to bring together like-minded and heart-centered women entrepreneurs and business women who want to grow personally to grow their business. Are you still asking yourself why women undervalue themselves in business or will you be one of these women entrepreneurs who totally feel freakin’ awesome?

Nancy Matthews (WPN Founder) is a Speaker, Author and Business Advisor, who combines her 25 years of business savvy and creative ingenuity with her intuitive understanding of people. She engages and entertains audiences while providing practical solutions to their daily life and business challenges. She is known as the “Visionary with Guts” for her persistence in going for her goals and dreams despite apparent obstacles or challenges. Nancy is the CEO and Founder of Women’s Prosperity Network (WPNGlobal.com) and serves on the Board of Directors of Glorious Being Center (501)(c)(3). To learn more about Nancy and to bring her to your next event contact: Nancy@NancyMatthews.com or call (800) 928-6928

17 Responses to Why Women Undervalue Themselves In Business

  1. This concept has taken a while to really sink in – that I don’t have to undervalue myself. As I have studied the energy of money more and more it has become apparent how powerful the shift of value perception is to the ability to be confident in speaking my worth. Now it flows with little resistance. The next step I am finding is associating with people who value themselves enough to invest in people that value themselves.

  2. Thank you Nancy for another great article. I just had this conversation with someone today when she was challenging me as to my worth and what I have to offer and why I am so uncomfortable charging more. I'm slowly realizing that yes I am worth that fee!!

  3. Totally Freaking AWESOME article, Nancy Matthews!

    When I was in Orlando for the 3D2C program and on the last day we had to write our personal billboard copy, I took a few minutes to focus on what I wanted to say, knowing that I needed to us a few words as possible. Then I remembered what Richard Martin had said to several people during the previous days, giving a shout out about my writing talents, "She the Best"… and if he felt that way about me, then so should I. So I wrote:

    Need a Writer?
    Hire Cat!
    She's the Best!

  4. Great post! I have recently had some A-ha moments of my own and I have Stuart Smalley in my head as well. Why not include a little humor with our mantras, right? Thanks.

  5. Thanks for the great blog, Nancy. So here it is… I am totally freakin' awesome! Yes, yes, yes! And I am grateful! 🙂

    AND we all are awesome in WPN! The awesomer we get, the awesomer we get…

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