How to use social networking for business women and entrepreneurs, by Shelley Mitchell, WPN Global Chapter Co-Leader, President/CEO of My Personal Business Coach.
All too often I hear new potential clients or a friends complain “but I posted it on Facebook and no one called me” or “I tweeted and no one bought anything” or “I spent hours creating an event on Facebook and Google plus and NO ONE came to my event”… “I just can’t do this…..” In an earlier blog post you read about the keys of social networking for women entrepreneurs. I’m not sure when the day came where people started thinking that social media was THE ANSWER to all of our prayers and the new secret weapon to grow our businesses into huge gold mines.
When did spending hours online building business Facebook pages and crafting the perfect quote REPLACE true marketing, women networking, branding, partnering, developing relationships closing sales and providing on-going, exceptional customer service? It didn’t! This misconception of how to use social networking for business DRIVES ME NUTS because I see so many clients spend countless hours trying to implement social media and they become convinced that their lack of knowledge in this area is the reason why their business isn’t achieving the levels they truly desire.
NEWSBREAK! You do not make money with Social Media!
Social Networking is a great tool for business but making money comes down to doing business with people who KNOW, LIKE and TRUST YOU…
“Well that sounds great Shelley but can you tell me how to do it?”
How To Use Social Networking For Business The Right Way
Like many of you I spent months, weeks and hours setting up (or trying to set up) the perfect social media platforms, finding all the great magical statuses to post and friending everyone from Mafia Wars (does that game even exist anymore?) I wasted A LOT OF TIME doing that and was really exhausted. It wasn’t until I started building relationships with people, touching them and listening to them and what they needed (not what I thought they needed) did I start truly growing my business.
What’s all the hype about then? Well, Social Media IS Amazing… It’s a great tool to help you touch someone even better if you utilize it correctly and it can help you accomplish some wonderful things.
Here are 4 Keys On How To Use Social Networking For Business
- Find Interested People
- Deliver Quality Content
- Capture Information
- Keep in Touch! (Yes, this means follow up – human to human, one on one)
Social networking is simply a tool to help you BUILD those relationships to find interested people, deliver quality content, capture information and Keep in touch. This is how someone grows to KNOW, LIKE and TRUST YOU…
Once you’ve learned how to use social networking for business it:
- Gives you CREDIBILITY
- Increases REFERRALS
- Develops new RELATIONSHIPS
- Get HIGHER PRICES for your products and services
- Gives you VISIBILITY
- Develops FAMILIARITY
- Develops TRUST
- Then able to OFFER your products and services
- Perceive you as the EXPERT
To be truly effective in using social networking for business, you must:
- be CONSISTENT
- always post with the mindset of ENGAGEMENT of others (ask other women entrepreneurs to LIKE if they agree, incorporate a link to your site OR include photos with your info on it)
- always reach out ONE ON ONE with a personal message/chat (I usually hit MAYBE on events just so I can keep track but it’s not until someone CALLS ME on the phone or sends me an personal message that my interest really peaked)
- be INTERACTIVE with others and their posts and successes. (like, encourage and let your peeps know you are paying attention to them)
- Oh, it’s also super important to SUPPORT OTHERS. When a fellow business woman is posting something valuable to them, please LIKE or even SHARE it with others. Giving to others will always create more space in your world for you to RECEIVE greatness into your life.
Using these social media tips will support you in using social networking for business, you’ll build some great relationships as well as bring in revenue for your business. Also check out the Pros and Cons of Social Networking for Women Entrepreneurs by WPN Founder, Nancy Matthews, for more powerful tips on using social networking for business.
About Shelley Mitchell: FUN, FEARLESS, FOCUSED… Shelley is an expert in Entrepreneurial Coaching and her mission is in helping Smart, Driven, Creative Entrepreneurs get Un-Stuck, Un-Stressed and Out of Overwhelm so they can create their VISION, develop their PLAN, FOCUS on their PRIORITIES, and take ACTION to build their businesses, make more money and reach their dreams and goals.
President/CEO of My Personal Business Coach LLC and My Personal ADHD Coach, Creator of the Right Brain Solution (productivity tools for creative entrepreneurs) and Author of the forthcoming Book Series “How to Get & Keep What you Really, Really Want”. As a woman of many talents with a stellar success record of over 23 years starting and running small to multi-million dollar businesses, she understands how passion, drive, and commitment have made it possible to live her best life and how it has put her in a unique position, which allows her to serve her clients in extraordinary ways. Her formal education and certifications along with her vast experience make her one of the most unique and top business consultants/coaches in the country. For more information and to connect with Shelley go to MyPersonalBusinessCoach.com and connect with her on Facebook CLICK HERE